Inmr integration1/6/2024 Furthermore, as far as research on NPD consolidated, meta-analysis approaches also contributed significantly to the understanding of the critical success factors of NPD and innovation in general over the last decade, such as the approaches by Montoya-Weiss and Calantone (1994), Henard and Szymanski's (2001), Chen, Damanpour, and Reilly (2010), Crossan and Apaydin (2010) and Evanschitzky, Eisend, Calantone, and Jiang (2012).Įvanschitzky et al. These studies aim at understanding the variables that positively influence the process. Thus, identifying and cataloging NPD practices have been the subject and purpose of several studies over the past years ( Cooper & Kleinschmidt, 1995 Griffin, 1997 Carrizo-Moreira & Leonidivna, 2014 Boehe, Milan, & de Toni, 2009 O'dwyer & Cormican, 2017). Corporate networks and supply chains are responsible for the creation of a complex business environment globally, in which companies are compelled to collaborate to create competitive differentiations and technological integration this new dynamic, therefore, affects practices related to NPD ( Flynn, Huo, & Zhao, 2010 Koufteros, Rawski, & Rupak, 2010). In this new scenario, it is necessary to consider that competition is no longer limited to companies. In this sense, the capability for identification and technological absorption, supported mainly by the level of organizational learning and available human and financial resources, becomes a determining factor for promoting competitive differentiation, based on the degree of technological differentiation. Therefore, to develop a value proposition and a cost-benefit perception by aggregating differentiation factors, such as quality and innovation attributes, delivery time and connectivity, investment in new technologies for NPD is essential at the product and process level. Thus, customers have more access to a greater variety of products and services than in the past, which increases competition, differentiation and customization. While the quality of products increases, technological development has also been shortening distances, improving communication and reducing processing. Why is this type of analysis relevant at this moment? The growing evolution of the market imposes a greater flexibility from companies in the application of different strategies, methods and techniques that yield competitive advantage for their products ( Cheng, Chen & Tsou, 2012 Rodríguez-Pinto, Rodríguez-Escudero, & Gutiérrez-Cilláb, 2012), considering the intensification of globalization and connectivity. This study analyzes the best cross-cutting practices for successful new product development (NPD) based on a systematic literature review, in which we intend to observe new patterns related to the topic. The full terms of this licence maybe seen at. Anyone may reproduce, distribute, translate and create derivative works of this article (for both commercial and non-commercial purposes), subject to full attribution to the original publication and authors. This article is published under the Creative Commons Attribution (CC BY 4.0) licence. Published in Innovation & Management Review. Copyright © 2021, Mateus Panizzon, Gabriel Vidor and Maria Emília Camargo License
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